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That program has many different features. But if they are using it to install some of the bloat rather then actually being already installed and part of the system so it can't be uninstalled, I'm all for it.
I had heard the manufacturers were looking at a feature like that. Rather than having to load the OS with the specific carrier software preloaded thus having to run different lines or batches during the manufacturing process they would intern run the line with the "base" OS and only at packaging would they then have to be split by carrier and when the phone is activated it would load the specific carriers "bloatware".
Bloatware was a big deal awhile back and isn't going anywhere unless you buy a Google phone which is "pure" Android although have heard that some VZW Google have had some on them. They couldn't be deleted and in some cases were running in the background so essentially there was a compromise (that in my opinion allowed the carriers to keep the $$ paid for adding some of the programs) which was while you can't delete them you can "disable" them so the program is on there but not active.