Why would you even try this ad approach?
Like the ad-wars with sometimes humorous tag lines and jabs, this one misses the mark completely.
Which is funny because when people say "Sprint", that's exactly what comes to my mind.
Maybe they are taking ad concepts from Donald Trump?
What is funny is how they defended it but then also pulled the video, sort of admission of it was in bad taste. My previous company phone was Sprint and it was so bad with dropped calls and reception I just forwarded it to my personal T-Mobile phone and put it in a drawer.
Manage your T-Mobile account