Fyi I can go to metro right now and pay basically nothing for a mid phone. Just putting it in prospective.
We definitely want you to take advantage of our JOD and feel like you're getting the best possible price. The best suggestion I can offer is to keep an eye out for our promo pricing. I'm sure we'll have some sweet deals that'll help folks out with the pricing.
I was wondering the same thing myself. I'm done with my lease on a 64gb 6sPlus and it's gonna cost me about 150 bucks to upgrade to a 128gb 7Plus. I'm opting to buy out the phone and I'll just go to a different company when the 8 comes out. The people at support never even say it's for taxes, etc. They call the whole thing an "upgrade fee." When I ask why there's a fee, the response is that it's because I'm upgrading to a better phone. Hello???!!! The literature says you can't swap out a phone on JOD unless you upgrade. I don't understand the point of JOD. They lead you to believe that it's free upgrades when you sign up and then it turns into convoluted doublespeak when you actually try to upgrade.